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FOR COACHES, CONSULTANTS & ONLINE SERVICE PROVIDERS DOING £2K–£10K A MONTH

Done-for-you stranger to client machine. Built in 45 days, or you don't pay.

My team and I build your offer, message, funnel and follow-up for you. Then we coach you 1:1 with a step-by-step plan, so clients come in every month, not just the good ones.

WATCH THIS FIRST
Book a free call →
45-day money-back guarantee
On this call we'll:
  • Find the one thing costing you the most revenue right now
  • Map exactly what we'd build for your offer and your market
  • Tell you straight if you're not a fit, and what to do instead
Lee went £8k → £50k a month. John £8k → £25k. Victoria £10k → £25k.
OUR CLIENTS DO THEIR WORK FOR
NASA Google Johnson & Johnson Dell Howdens PwC NHS
WHO YOU'D BE WORKING WITH

I'm Freddie Pullen. Here's why I can help.

  • In 2022, aged 27, I had a car crash which made me reconsider ‘life’. I left a 6-figure job running projects worth hundreds of millions of pounds at a £4bn media group, consulting for Amex, Oracle, Amazon and The Times. I built my own business to £500k/year organically.
  • Then I rebuilt the business, taking all the lessons I had learnt to optimise for my lifestyle first. It went from a team of 12 and 20% margins, to a team of 4 with 80% margins and 7 figures in revenue.
  • My team and I have helped 300+ founders across 30+ niches add more than £10M in client revenue.
GUARANTEES
DAY 1 – 7 Exactly as we said it would be, or your money back

If the first week isn't what we described on the call, you get a full refund that day.

DAY 1 – 45 Built for you in 45 days, or you don't pay

If all seven pieces aren't built, live and running inside 45 days, we refund everything you've paid.

SOUND FAMILIAR?

You've built a real business. It's just stopped growing.

“Pretty much all our clients come from referrals. Which is great, until they stop.”
“If I take a week off, the whole thing slows down.”
“I've spent money on courses and coaches for my marketing, but I keep getting burned.”
“Some months are great, some are dead, and I just don't have the data to understand what makes the difference.”
“We had our best month ever, got excited, and haven't managed to do it again since.”
300+FOUNDERS HELPED
£10M+IN CLIENT REVENUE
30+NICHES
3 YRS+LONGEST-RUNNING CLIENTS
WHAT WE BUILD FOR YOU

Seven things, built in 45 days

This is coaching and consulting, with the system built for you. We work with you 1:1 so you always know the next step, we keep improving it every month, and you own everything we build.

1

Your bottleneck, found and fixed every month

The problem usually isn't effort. It's that you're fixing the loudest thing, not the right one. Every month we pull your real numbers and test them against six possible bottlenecks (offer, message, pricing, lead flow, sales and capacity). We name the one holding you back, fix it, then find the next one. Growth stops being guesswork.

MONTHLY BOTTLENECK REVIEWLAST 60 DAYS
LEADS / MONTH118Healthy
BOOKED CALLS21Healthy
SHOW RATE31%The bottleneck
CLOSE RATE38%Healthy
AVG FEE£2,400Under-priced
REVENUE / MONTH£14.2kBaseline
THE ONE THING THIS MONTH

Leads and close rate are fine. 69% of booked calls never show. That's £9k a month sitting in the gap between the booking and the call. Fix the follow-up before touching ad spend.

FIXED SO FAR
Month 1: Offer. Rebuilt and repriced from £1,500 to £2,400
Month 2: Lead flow. Up from 40 to 118 leads a month
Month 3: Show rate. Fix in progress
PROOF: Victoria went from £10k to £25k a month.
2

An offer that sells to cold traffic

Your offer almost certainly converts on warm traffic and referrals. Strangers are a different buyer with a different set of doubts. We rebuild the offer, the promise and the price so it sells to people who have never heard your name, not just the ones who already trust you. You leave with it written down, ready to sell.

OFFER DOCUMENT

The burnout recovery programme

For senior leaders signed off work, or about to be

THE PROMISE

Back at full capacity in 12 weeks without leaving the role, or the remaining sessions are free.

THE EXPENSIVE ALTERNATIVE

Six months signed off at 60% pay, then a slow return with the same workload waiting.

THE MISTAKEN BELIEF

"I need to rest." → You need the thing that refills faster than the job empties it. Rest alone doesn't change the rate.

WHY THEY CAN'T GET THIS ELSEWHERE

Therapists won't touch the workload. Executive coaches won't touch the health. This does both, in one place.

PRICE & TERMS

£6,000 for 12 weeks. Pay in full, or three monthly. No discount for volume.

PROOF: Chrissie Jones came to us selling low-ticket and time-for-money. Three months later she was hitting £8k months, taking high-ticket sales from inbound enquiries while she was on holiday.
3

Your 3-step call funnel

Your video sales letter, your booking page and your pre-call page. Three steps that turn strangers into booked calls with people who can afford you. We write the video with you, line by line, and build the rest inside your own CRM, with qualifying questions built in.

It's never finished. Every page is tracked, and we change it as the data comes in, so it keeps getting better month after month instead of going stale.

FOR COACHES & CONSULTANTS
Built and running in 45 days or you don't pay
1 · VIDEO PAGE
PICK A TIME
2 · BOOKING
BEFORE WE SPEAK
What happens on the call
The 90-day timeline
3 · PRE-CALL
CHANGED FROM THE DATA
WEEK 2

New video opening. Watch-through up from 38% to 61%

VIDEO
WEEK 5

Booking page cut to one question. Bookings up 27%

BOOKING
WEEK 8

FAQ video added to the pre-call page. Testing now

PRE-CALL
PROOF: Noel Andrews runs Jobrack, a high-level recruitment platform. He came to us with no marketing strategy to match the size of his business. He now has a full acquisition funnel converting attention into sales every week without him lifting a finger.
4

The follow-up engine

People book and then disappear, because nothing between the click and the call builds any belief. We build the confirmation page, the pre-call material and 30 days of automated email and SMS, so leads stop dying in your CRM and turn up knowing who you are, why they're there, and what it costs. And the ones who don't buy first time keep hearing from you until they're ready.

You're booked, Rachel.

Your revenue diagnostic is confirmed. Freddie has seen your answers already.

YOUR CALL IS SCHEDULED FOR Tuesday 29 September, 2:00pm BST
Add to Google Add to Outlook Confirm by text
THE 30 DAYS AFTER THEY BOOK
DAY 0

SMS confirmation + the 4-minute video again

SMS
DAY 1

"Here's what we'll actually cover": agenda, no pitch

EMAIL
DAY 2

A client story that matches their answers on the form

EMAIL
DAY 3

Reminder, 2 hours before, with a one-tap reschedule

SMS
4 – 30

No-show and no-buy sequences. Most of the revenue is here.

BOTH
PROOF: Juliane Landelle was fitting a business around three kids under six. Six months in she's at £18k months, with sold-out community programmes and a launched postpartum sanctuary.
5

The sales script

Paint-by-numbers, so your close rate holds week after week, and holds when it isn't you on the call. It isn't a Google Doc nobody opens. It's a live tool you or your closer run on the call, with the words written out, the order fixed, and the objections already answered.

PHASE 1Clarify 04:12 ELAPSED
SAY THIS, WORD FOR WORD

"Simple structure. First I'll ask about your business, then I'll tell you what I'd do about it, then we work out whether there's a fit. Either answer is completely fine. Sound alright?"

Wait for the yes. Don't elaborate. Don't fill the silence.
THEN, IN THIS ORDER
What does the business do, and who for?
What's the revenue right now, and what's it been for six months?
Where do the people who already know you live?
If nothing changes, what does next year look like?
PROOF: Laurence added £11k a month on top of what he was already making, within three months.
6

Your custom scaling strategy

Not a template, and not "post every day and hope". A strategy built 1:1 around you, your story and the way you actually live. It tells you what content to make so the people who already follow you trust you enough to buy, and when and how to switch on ads so strangers start finding you too.

You'll know exactly what to post, when to test ads, what to spend and when to scale.

SCALING STRATEGY

The burnout recovery programme

Built for a founder who wants three posts a week, not thirty

CONTENT

LinkedIn as the main platform, plus a weekly email. Three pillars: what burnout really costs a business, stories from the return to work, and the founder's own week.

THIS WEEK

Mon: "Signed off twice in five years" story. Wed: the 60% pay maths. Fri: Q&A from a client call.

ADS

Switch on once the offer has closed 3 warm clients. Start at £30 a day on two angles: "The cost of being signed off" and "Back in 12 weeks".

WHEN TO SCALE

Any ad under £90 per booked call after 14 days gets 50% more budget. Anything over £150 is switched off.

WHAT IT'S ALL THERE TO DO

Get the right senior leaders to book a call, not to chase followers.

PROOF: John Bates coaches TED-format speakers for NASA, Johnson & Johnson and the US Navy. He was stuck at £8k/month. He now runs consistent £25k months, with the right clients finding him daily.
7

Your AI cockpit

An AI operating system set up around your business, so it runs with big margins and few or no employees, and your life comes first.

Your numbers, your step-by-step plan and AI that takes the work off your plate, all in one place. If something else would make the business easier to run, our AI studio builds it for you.

The work of a team, without the team.

YOUR AI COCKPITLIVE
Your
business
RUNS FROM HERE
Context

Your business, written down once

Connections

Plugged into your business

Your numbers

Calls, show rate, close rate, cash

Your plan

Step by step, always the next move

AI employees

Skills that do whole jobs

Memory

Every piece of work, logged

BUILT IN YOUR AI STUDIOEvery tool, ready on day one
Freddie AI

Ask anything, answered from 300+ client businesses

Content Idea Studio

A week of content ideas in your voice

DM Coach & Autopilot

Replies that turn messages into calls

Offer Builder

Your offer, turned into a sales deck

Sales Call Screen

Your script, live on every call

+ Build me a tool

Tell us what you need. We build it.

PROOF: Lee went from £8k to £50k a month, and reads his own numbers now.
AND THEN WE DON'T LEAVE

Building it is 45 days. Running it is the rest of the six months.

A funnel on its own doesn't grow a business. What decides whether any of this works is what you do with it: your content, your pricing, the next offer, the calls you take. That's the part we coach, 1:1, every week, for six months.

You get the schedule and the decisions written down before we start, so you always know whose job the next thing is.

THE 90-DAY ROADMAP
DAY 1–25

You work the workbook. Avatar, offer, method, script.

YOU
DAY 25–45

We build the funnel and run the cash injection to your network.

US
DAY 45–90

Content goes out, ads switch on, weekly numbers reviewed.

BOTH
THE WORKBOOK
01 · Who exactly you helpDONE
02 · The one-sentence messageDONE
03 · The offer and the priceIN PROGRESS
04 · Your VSL scriptDAY 25
BOOK A FREE CALL →
45-day money-back guarantee
REAL RESULTS

What happens once it's installed

Every business below was running on referrals, organic, or ads that barely washed their face. These are the numbers after we fixed the offer, the message and the sales process.

LeeAI CONSULTING£8k → £50k

Monthly revenue

John BatesEXECUTIVE SPEAKING COACH£8k → £25k

Consistent months. Coaches for NASA, Johnson & Johnson, US Navy.

VictoriaCOACHING£10k → £25k

Monthly revenue

Chrissie JonesCAREER COACHING£8k / mo

In three months. High-ticket sales from inbound, from a beach.

Juliane LandelleMOTHERHOOD COACHING£18k / mo

Six months in, with three kids under six.

LaurenceSALES COACHING+£11kEXTRA EVERY MONTH

On top of what he was already making, within three months.

Philip WrideAI CONSULTING£10k / mo retainer

Signed in 60 days. Ended up on a Times Square billboard.

MattAI AGENCY+£9kEXTRA EVERY MONTH

On top of what he was already making, within two months.

Noel AndrewsRECRUITMENT · CEO, JOBRACKWeekly sales

Full acquisition funnel converting attention into sales, hands off.

AndrewBUSINESS CONSULTANCY+£7kEXTRA EVERY MONTH

On top of what he was already making, within three months.

JasperSUSTAINABILITY CONSULTINGLead volume

Recognition and inbound volume he'd never had before.

JamesLEADERSHIP CONSULTING+£16kEXTRA EVERY MONTH

On top of what he was already making, within five months.

SamLEADERSHIP COACHING£12k → £42k

Monthly revenue · owner out of the sales seat

StuartENERGY CONSULTANCY+£37kIN NEW REVENUE

Added on top of what the business was already bringing in.

CarolECOMMERCE£20k → £62k

Monthly revenue

FrankieECOMMERCE£22k / mo

Scaled his shop to.

Will PolstonLIFE & BUSINESS COACHING+£10k / mo

Added in the first 30 days, from £30k. Before the build finished.

SaraTEAM WORKSHOPS£21k / mo

Scaled to.

SaahilDIAMOND CONSULTING · ADVENTURE BUSINESS£33k / mo

Scaled to, across both businesses.

JulianINTERIOR DESIGN AGENCY£38k / mo

Scaled to.

DeborahBUSINESS ACQUISITION COACH · AGENCY OWNER£750k / yr

Scaled to, across her coaching and her agency.

ParveenTECH CAREER COACHINGWeekly sales

Signs high-ticket clients every week.

IvonaSUSTAINABILITY CONSULTANCYPredictable pipeline

For the first time in the business's history.

AND MORE300+

Coaches, consultants, agencies and online service providers helped.

BOOK A FREE CALL →
45-day money-back guarantee

In their own words

Six clients, about a minute each.
40+ qualified leads every week, and the right clients finding him consistently. JOHN BATES · EXECUTIVE SPEAKING COACH
£10k/month in new coaching revenue, before the build was even finished. WILL POLSTON · LIFE & BUSINESS COACHING
Highest revenue month yet. High-ticket sales from a beach, business running without her. CHRISSIE JONES · CAREER COACHING
Sold-out community programmes, and a postpartum sanctuary launched. JULIANNE LANDELLE · MOTHERHOOD COACHING
A full acquisition funnel turning attention into sales every week, hands off. NOEL ANDREWS · RECRUITMENT · CEO, JOBRACK
Recognition and inbound lead volume he'd never had before. JASPER · SUSTAINABILITY CONSULTING
300+FOUNDERS HELPED

Some of them have been with us three years and more. You'll meet a few of them in week one.

BOOK A FREE CALL →
45-day money-back guarantee
THE QUESTION YOU WANT TO ASK

Is this just another funnel?

No. The funnel is the third thing we build and by far the easiest part of this.

Nearly all the effort goes on the three things that decide whether any funnel works at all: your offer, your message and your sales process. Get those wrong and the best funnel in the world just buys you cheaper rejections.

This is coaching and consulting. We build the system for you so the coaching has something real to work on.

TWO GUARANTEES

Built for you in 45 days, or you don't pay.

You've probably been burned before. So both of these end in your money back.

DAY 1 – 7

The alignment guarantee

Not what we described? Full refund, same day.

If the first week doesn't feel like exactly what we described on the call, tell us in writing within 7 days of your onboarding call. No forms, no exit interview, no attempt to talk you round.

DAY 1 – 45

The build guarantee

Not live in 45 days? Every penny back.

All seven pieces built, live and running inside 45 days, or we refund everything you've paid.

Your best clients already trust you. Let's make that portable.

The form below is very short. 30 seconds to see if you qualify for a call. If you're not a fit we'll tell you on the call, and you'll still leave with more clarity about your business than you had this morning.

What best describes your business?
What's your monthly revenue right now?
What do you typically make per client?
Who do you help, and with what exactly?

We take 12 clients a month. Applications answered within 24 hours.

START BELOW ↓

Thanks for your answers. Where should we send your call details? Pick a time on the next screen.

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Earnings and income disclaimer. While all testimonials on this page are from real clients, the results you see are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, and other unforeseen factors. Recognized is a marketing education, training and consulting company. We do not sell a business opportunity, "get rich quick" programme, or money-making system. We believe that with education individuals can be better prepared to make decisions, but we do not guarantee success in our training. We make no guarantee of earnings, effort or results, and nothing on this page should be taken as a claim that our training will make you any money. All material is intellectual property and protected by copyright.